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Magazines
Research World (March/April 2012)
Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.
Catalogue: Research World 2012
Author: ESOMAR B.V.
April 15, 2012
Research papers
The researchification of games
This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
Research papers
As stimulating as black coffee
Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...
Catalogue: Congress 2011: Impact
Author: Lucy Davison
Company: Keen as Mustard Marketing
September 18, 2011
Magazines
Research World (November-December 2010)
In this issue we look at the role of innovation in market research and new ways to explain the consumer story.
Catalogue: Research World 2010
Author: ESOMAR B.V.
December 15, 2010
Research papers
Phoenix and the power of garbage
This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig
Company: Happy Thinking People
November 18, 2010
Research papers
Innovative mobile research in developing countries
Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...
Catalogue: Online Research 2010: E-Universe
Author: Emmanuel Bellity
October 19, 2010
Magazines
Revue Française du Marketing (Octobre 2010)
Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
Research papers
